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Question

Which ethical themes about technology and social media does the Black Mirror episode Hated in the Nation raise?

Answer

Technology as a double-edged sword, the amplification of outrage, viral public shaming, groupthink and herd mentality, and collective responsibility for what a crowd does online.

In the episode, a hacker turns government-funded robotic bees into weapons. Whoever is tagged most often with the hashtag #DeathTo on a given day gets killed. At the end, all 387,000 people who ever used the hashtag are killed instead. The themes:

  • Double-edged technology: the drones were built to replace extinct bees and then served other purposes (state surveillance through a backdoor, and finally murder).
  • Amplified outrage: platforms spread anger and condemnation fast, without context or thought for the consequences.
  • Public shaming: individuals are attacked and humiliated without mercy in the digital world.
  • Groupthink / herd mentality (Herdenmentalität): people join the dominant opinion without checking the facts or considering the harm.
  • Collective responsibility: each participant thinks "it's just a joke, a hashtag game", yet together they cause the harm. That raises the question of what responsibility each person carries.

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Question

What does the term Big Tech refer to, and why has it become a regulatory target?

Answer

Usually Apple, Amazon, Microsoft, Google/Alphabet and Facebook/Meta (GAFAM). The term has become shorthand for corporate surveillance, monopolies and market power, because these firms provide the digital infrastructure our economic, political and social lives depend on.

They shape three spheres at once:

  • Economic: they run marketplaces (e.g. Amazon).
  • Political: they control information flows through their algorithms.
  • Social: they shape how we connect with one another.

Typical accusations (from a US House of Representatives report) are controlling market access, charging exorbitant fees, imposing repressive contract terms and extracting valuable data from people and businesses.

Their size reinforces itself through three dynamics:

  • Network effects: a platform becomes more valuable the more people use it.
  • Winner-takes-all: the leader's position becomes a barrier to entry for start-ups.
  • Financial leverage: falling unit costs at scale and investor expectations.

This is why governments keep looking for new ways to govern the social and market power of these companies.

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Diagram illustrating the network effect in a few simple phone networks. The lines represent potential calls between phones. As the number of phones connected to the network grows, the number of potential calls available to each phone grows and increases the utility of each phone, new and existing.
Diagram illustrating the network effect in a few simple phone networks. The lines represent potential calls between phones. As the number of phones connected to the network grows, the number of potential calls available to each phone grows and increases the utility of each phone, new and existing.
Woody993 at English Wikipedia · CC0 · Wikimedia Commons
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